About NOW
NOW seeks to put the power of demand creation behind improving quality diets in developing countries, especially amongst low income consumers. Because good quality diet is central to tackling all forms of malnutrition.
Our mission is to increase testing and at scale use of demand creation strategies, be a platform for best practice and to generate sustainable funding streams for demand creation.
NOW has been devised by the Global Alliance for Improved Nutrition (GAIN) in partnership with Ananda Partners, The Busara Centre for Behavioral Economics, Quantum Consumer Solutions, Sight & Life and System 1 Agency.
NOW AMSTERDAM
NOW Amsterdam was the first event from the NOW network of partners. During the 2-day workshop, we explored the many aspects of demand creation through the lens of best practice examples from both the nutrition sector and beyond. Drawing insights from this work, the participants worked together to develop solutions to real-life problems and tackle some of the critical challenges faced in demand creation at scale.
WORKSHOP REPORTSpeakers
Prof. V. Kasturi Rangan, Moderator
Professor of Business Administration, Co-Chairman Social Enterprise Initiative, Harvard Business School
Siddarth Kanoria, Moderator
Partner, Quantum Consumer Solutions
Clive Allison
Global Director, Innovation & New Business Solutions, Unilever
Daniel Amanquah
Food Scientist, Sight & Life
Ashish Kumar Deo
Senior Advisor, Commercial Solutions, Global Alliance for Improved Nutrition (GAIN)
Syed Gousal Alam (Shaon)
Managing Partner & Country Head, Grey Bangladesh
Dr. Lawrence Haddad
Executive Director, Global Alliance for Improved Nutrition (GAIN)
James Manley
Associate Professor of Economics, Towson University
Saul Morris
Director of Programme Services, Global Alliance for Improved Nutrition (GAIN)
Sarah Parkinson
Program Manager Adolescent Nutrition & Demand Creation (Consultant), Global Alliance for Improved Nutrition (GAIN)
Barry M. Popkin
W. R. Kenan, Jr. Distinguished Professor, Gillings School of Global Public Health, University of North Carolina at Chapel Hill
Raghwesh Ranjan
Director – Social and Economic Empowerment IPE Global Limited, India
Ramakrishna D
CEO, Cartwheel Creative Consultancy
Justin Stokes
Director, Ananda Partners
Richard Warburton
Creative Director, MTV Staying Alive Foundation
