NOW seeks to put the power of demand creation behind improving quality diets in developing countries, especially amongst low income consumers. Because good quality diet is central to tackling all forms of malnutrition.
Our mission is to increase testing and at scale use of demand creation strategies, be a platform for best practice and to generate sustainable funding streams for demand creation.
NOW has been devised by the Global Alliance for Improved Nutrition (GAIN) in partnership with Ananda Partners, The Busara Centre for Behavioral Economics, Quantum Consumer Solutions, Sight & Life and System 1 Agency.
NOW Amsterdam was the first event from the NOW network of partners. During the 2-day workshop, we explored the many aspects of demand creation through the lens of best practice examples from both the nutrition sector and beyond. Drawing insights from this work, the participants worked together to develop solutions to real-life problems and tackle some of the critical challenges faced in demand creation at scale.
Professor of Business Administration, Co-Chairman Social Enterprise Initiative, Harvard Business School
Partner, Quantum Consumer Solutions
Global Director, Innovation & New Business Solutions, Unilever
Food Scientist, Sight & Life
Senior Advisor, Commercial Solutions, Global Alliance for Improved Nutrition (GAIN)
Managing Partner & Country Head, Grey Bangladesh
Executive Director, Global Alliance for Improved Nutrition (GAIN)
Associate Professor of Economics, Towson University
Director of Programme Services, Global Alliance for Improved Nutrition (GAIN)
Program Manager Adolescent Nutrition & Demand Creation (Consultant), Global Alliance for Improved Nutrition (GAIN)
W. R. Kenan, Jr. Distinguished Professor, Gillings School of Global Public Health, University of North Carolina at Chapel Hill
Director – Social and Economic Empowerment IPE Global Limited, India
CEO, Cartwheel Creative Consultancy
Director, Ananda Partners
Creative Director, MTV Staying Alive Foundation